You searched for: "*"

The results has been filter on Authors containing Phil Dwyer.
ANA has found 1 results for you, in 160 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Targeting customers

Commerce players have a compelling economic incentive to retain customers, because it is more expensive to acquire new customers than it is to retain existing ones. While companies have used a multitude of tactics to foster loyal relationships,...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Phil Dwyer
September 1, 2000
×

Citation

Dwyer, P. (2000a, September 01). Targeting customers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/targeting-customers